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EFFO – A new beginning


A TV-spot made for a Faroese energy company, Effo Energy. They broke loose from the big Norwegian Statoil franchise to start  their own. New name, new logo, new branding – a new beginning. The theme for the ad was “True Life”. Life as it is with all its ups and downs.

The  ad was shot on a Canon 5D with a one/two-man crew. Shot using a low-aperture lens creating unfocused background back in 2009, right before the HDSLR-revolution…hand-held of course :)…..and with lens flare! (Like everyone else was doing)

Today, 2 years later, the spot kinda looks like a short version of the Cannes winning feature “Tree of Life”, starring Brad Pitt.  (bragging)