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Handheld shooting with Zacuto

11/09/2011

Toyota car dealer. Prices and funding are dumbfoundedly good! We had just gotten our Zacuto camera rig together, so of course it was shot handheld. Just a very simple idea and kind of easy to execute. But great lighting by Hans Petur. I love the clean look this ad has, something that lots of our older commercials didn’t have. We just started stripping the idea and the room down to its bare bones, and I think it worked.