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Everything has a price

03/09/2011

Home contents insurance for all your furniture and stuff in your house.

This ad was shot on DV, and we were at the time really tired of the video look and working with shitty camera formats like DV. The HDSLR revolution was still a couple of years around the corner. It was hard to figure out ways to make the DV-signal look more like real film. And I think we pushed it as far as we could.

This ad is an excellent example on how good you can make the DV signal look, by color grading and adding that fake depth of field into an otherwise too-crisp-bluish-video-looking-picture. Price tags were put on by using tracking software which was real magic back in those days.